Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is delighted to announce Katrina Kaif, Bollywood superstar...
Maldives Marketing and Public Relations Corporation
(MMPRC/ Visit Maldives) is delighted to announce Katrina Kaif, Bollywood
superstar and lifestyle icon, as the Global Brand Ambassador for the Maldives.
This exciting collaboration comes on the heels of Visit Maldives’ special
Summer Sale Campaign, designed to entice more travellers to discover the
breathtaking natural beauty, vibrant marine life, and exclusive luxurious
experiences that the Maldives offers.
Katrina Kaif is a globally recognised icon, a
distinguished performer, and an award-winning entrepreneur whose influence
spans industries and continents. With an acclaimed portfolio of blockbuster
films and many prestigious awards, her contributions to Indian cinema is
prolific. Beyond her on-screen success, she has demonstrated exceptional
entrepreneurial acumen—redefining the role of women in business. As a recipient
of the prestigious Forbes Icon of Excellence honour, Katrina has firmly
established herself as a leading voice at the intersection of business and
entertainment.
Speaking about her new role as the Sunny Side of
Life’s Global Brand Ambassador, Katrina said, “The Maldives represents the
pinnacle of luxury and natural beauty — a place where elegance meets
tranquility. I’m honoured to be chosen as the face of the Sunny Side of Life.
This collaboration is about bringing the finest travel experiences to global
audiences, and I’m excited to help people around the world discover the unique
charm and world-class offerings of this extraordinary destination.”
Mr. Ibrahim Shiuree, CEO & MD of Visit Maldives,
commented on the appointment: "We are thrilled to welcome Katrina as our
Global Brand Ambassador. Her vibrant personality and strong connection with
audiences worldwide make her a perfect representative for the Sunny Side of
Life, the World’s Leading Destination for the past 5 consecutive years,
especially as we start our Summer Sale push in key markets around the
world."
The Summer Sale Campaign features exclusive offers
and value-packed deals across luxury resorts, boutique guesthouses, and
family-friendly accommodations throughout the Maldives, currently live across
key global markets including the UK, Russia & CIS, the DACH region, Italy,
Poland, Spain, and India. Collectively, these diverse and well-timed
initiatives, tailored for travellers seeking unforgettable summer escapes,
underscores Visit Maldives' commitment to strengthening global destination
presence and driving bookings for Summer 2025 and beyond.
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