In a magnificent celebration of Kolkata's rich cultural heritage, Croma, a Tata Enterprise, proudly unveiled the first-of-its-kind beaut...
In a magnificent celebration of Kolkata's rich cultural heritage, Croma, a Tata Enterprise, proudly unveiled the first-of-its-kind beautiful Alpona painting on the iconic Howrah Bridge in association with Syama Prasad Mookerjee Port Trust to Welcome Maa Durga. The Alpona is beautifully crafted on motifs based on electronic gadgets, portraying the importance electronics play in people’s lives. This grand inauguration witnessed an overwhelming response with large crowds gathering to admire the beautiful Croma Alpona that marks the onset of the auspicious Durga Pujo festival in the city, bringing together tradition and innovation in a captivating display of artistry.
Through
the magnificent larger-than-life Alpona painting on the Howrah Bridge, Croma
connected with its customers on a deeper, more emotional level with a message
to upgrade their lifestyle through technology. It is a testament to the fact
that its customers are the focus of all they do in line with their commitment.
*Crafted by skilled and popular artist Sanjay Paul and his team, including
Anwesak Dawn and 80-plus Students from the Government Art College were involved
in creating the beautiful Alpona, encapsulating the spirit and artistic
traditions of Kolkata*. It pays homage to the city's diverse cultural tapestry,
uniting locals and visitors alike in celebration. It is conceptualized by the
Croma team and Futuera Inc. and Executed by The Brand Street.
Shibashish
Roy, CEO, Croma, said, "We launched our first store in Kolkata in 2019,
and, since then, we have scaled up rapidly over the last two years with 14
stores to cater to the growing demand. We are delighted to participate in the
festivities and play an integral role in connecting with the sentiments of the
locals. We're here to complement our discerning customers' electronics shopping
experience. With our unique customer service and a wide array of gadgets under
one roof, we aim to make this Puja season truly special for everyone.”
In addition,
Croma will also be visible in Puja pandals across the city, namely Mudiali
Trikone Park, Chorbagan Sarbojonin, Dum Dum Tarun Dal, Ahiritola, Bagbazar
Sarbojanin, and Mudiali Shibmandir, providing technology solutions and engaging
with the festive spirit of Kolkata.
Croma
is actively reaching out to Resident Welfare Associations to foster a deeper
connection with the community during the festivities with exciting contests and
offers.
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