Director, writer, creator Swapna Joshi, who has helmed television shows like Kutumb, Kalash, India Calling, and Rang Badalti Odhani, has...
Director, writer, creator Swapna Joshi, who has
helmed television shows like Kutumb, Kalash, India Calling, and Rang Badalti
Odhani, has stepped into a new chapter of her career as the Creative Director
at Paparazzi Entertainment. With over three decades of experience in television
and film, Swapna has directed and produced numerous episodes across Hindi,
Marathi, Gujarati, and English languages. From her early days as a production
assistant at Ahmedabad Doordarshan in 1987 to helming major shows for Star Plus,
Sony, and Zee TV, she has been an inspiration for many in the industry.
“After more than three decades in television and
film, I feel it’s time to step into a new chapter where creativity meets
technology. Joining Paparazzi Entertainment as Creative Director excites me
because it’s a space where real and AI content blend, and where young, vibrant
minds are constantly pushing boundaries. I look forward to sharing my years of
storytelling experience while also learning from the fresh perspectives of this
dynamic generation,” she shares.
When asked why she loves creating shows, Swapna
says, “Storytelling has always been my passion. I believe every show is a new
world waiting to be explored. The ability to connect with audiences, evoke
emotions, and tell stories that reflect society’s changing dynamics is deeply
fulfilling. Each show challenges me to bring something fresh, whether it’s a
complex family drama or a social message wrapped in entertainment.”
Reflecting on what she has learned over the years,
Swapna says, “The biggest lesson is adaptability. The industry constantly
evolves. Trends, audience expectations, and technology change, but the core of
storytelling remains strong characters, conflict, and resolution. I’ve learned
to stay open, be patient, and always keep learning.”
Talking about her biggest challenge till date, she
says, “Over the years, I often had to find that fine line between telling
meaningful, impactful stories and ensuring the shows appealed to a broad
audience and delivered high TRPs. It required constant negotiation, creative
problem-solving, and sometimes making tough choices, but it taught me
resilience and the importance of staying true to the story while being mindful
of the business side of entertainment.”
Talking about how the entertainment industry has
evolved over the years, she says, “From Doordarshan to OTT platforms, the shift
has been massive. Today, storytelling is not bound by traditional formats.
There’s more space for experimentation, global themes, and unconventional
narratives. Technology has allowed creators to think bigger and execute ideas
in ways we couldn’t dream of before.”
No comments