When it comes to laughter on Indian television, one name that has stood tall for over a decade is Binaiferr Kohli. Along with her husban...
When it comes to laughter on Indian television, one
name that has stood tall for over a decade is Binaiferr Kohli. Along with her
husband Sanjay Kohli—fondly called the “King of Comedy”—she has redefined how
audiences consume humor on the small screen. As a producer, Binaiferr has
consistently championed comedy at a time when television was dominated by
melodrama, and today her banner Edit II Productions is synonymous with shows
that bring joy into millions of homes every evening. From the cult-favorite Bhabiji
Ghar Par Hain to the ever-entertaining Happu Ki Ultan Paltan, she has proved
that laughter never goes out of fashion.
Reflecting on the journey, Binaiferr says, “We have
been one of the few producers who have consistently been champions of comedy on
Indian television. Sanjay is known as the king of comedy and I feel comedy is a
sustainable genre in such a dynamic TV landscape because it is universal and
all age groups watch it.”
In an era where dark thrillers and intense social
dramas dominate OTT, she firmly believes that light-hearted family comedies
hold a bright future. “If you give a good comedy with strong writing, clever
punchlines, and strong performances—not just slapstick—the audience will always
embrace it,” she explains.
Binaiferr admits that the taste of the Indian
audience has evolved over the years. “We are not just drawn to emotions
anymore; people want to see real, funny situations. They crave innocence and
fun in comedy. Of course, we must strike a balance between keeping iconic
catchphrases and ensuring the humor doesn’t feel repetitive. Catchphrases are
the soul of such shows,” she says.
Her team also ensures that humor stays within
healthy boundaries. “We have used edgy humor, but never crossed the line into
vulgarity or offensive territory. We avoid political jokes or sensitive
subjects like bomb blasts. Comedy must be light, fun, and never hurtful.”
Writing comedy, according to her, is no easy feat.
“One episode of comedy equals five episodes of drama. We have written
award-winning drama too, but comedy is far more difficult to sustain. We’ve
been doing it for 12 years without repetition,” she says proudly.
Looking forward, Binaiferr hints at unexplored
concepts in the genre. “There are plenty of comedy bases we haven’t yet
touched. The audience can expect many more fresh shows from us soon.”
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