Prowl, the lifestyle brand created by Bollywood action icon Tiger Shroff, announces the launch of its highly anticipated men’s grooming ...
Prowl, the lifestyle brand created by Bollywood action icon Tiger
Shroff, announces the launch of its highly anticipated men’s grooming range,
now available on Amazon & Myntra. Built on the philosophy of “Born Ready,”
the collection offers a daily grooming routine that’s simplified,
science-backed, and tailored for the modern Indian man who wants to look and
feel his best without the drama of a 10-step regimen.
Action star, fitness icon, and youth favourite Tiger Shroff is taking
over grooming with the launch of Prowl Men’s Grooming — a slick, no-fuss range
designed to keep Indian men looking sharp and feeling confident. Now available
on Amazon and Myntra, this new collection is everything you need to upgrade
your daily routine.
The new range includes 6 core SKUs: face wash, body wash, face cream,
sunscreen, roll-on deodorant, and lip balm, everyday staples thoughtfully
designed for men who hustle hard and live even harder. The formulations feature
high-performance ingredients, skin-friendly science, and nostalgic masculine
fragrances that nod to classics, evoking memories of fathers’ aftershaves and
grooming rituals that shaped generations.
Built on Prowl’s core belief of being Born Ready, the range features six
power-packed essentials: face wash, body wash, face cream, sunscreen, roll-on
deodorant, and lip balm. No fluff. Just functional, science-backed grooming
with a masculine edge. The products are made with high-performance ingredients
and nostalgic scents that bring back memories of classic aftershaves and
timeless masculinity reimagined for today.
“We aren’t selling vanity. We’re selling confidence, preparation, and
positive masculinity,” said Tiger Shroff. “Prowl products are made for men like
me who need to be ready—on set, at the gym, or on the go. I’ve used every
product and personally approved the texture, smell, and feel. They’re my daily
essentials and now they can be yours too.”
Tiger has played a hands-on role in every step of the brand’s grooming
expansion from formulation to fragrance, from packaging to performance. With
Ankit Nagori as lead investor and in partnership with Lap Ventures &
Everything Beautiful Pvt Ltd, Prowl aims to become India’s biggest homegrown
men’s grooming brand, designed for every Indian man, from the metro
professional to the Tier-2 frontline warrior.
Tiger hasn’t just lent his face to the campaign; he’s been deeply
involved at every step. From formulation to packaging, he’s helped shape a line
that’s authentic, effective, and truly wearable. Backed by investor Ankit
Nagori and launched in collaboration with Lap Ventures and Everything Beautiful
Pvt Ltd, Prowl is set to redefine India’s male grooming game.
“The Indian male grooming market is evolving. Our research shows that
men are increasingly looking at credible and scientific grooming solutions.
That’s exactly what Prowl offers,” said Ankit Nagori.
With Prowl, grooming isn’t a ritual—it’s a lifestyle. And for the man
who’s always ready, this range is just the beginning.
No comments