ParaSafe, a subsidiary of Paracoat, marked its debut in Eastern India with the launch of its innovative Road Safety Experience Zone in K...
ParaSafe, a subsidiary of Paracoat, marked its
debut in Eastern India with the launch of its innovative Road Safety Experience
Zone in Kolkata this Independence Day. The company's strategic entry into the
Eastern market aims to enhance road safety with innovative, BIS-certified
products that address key safety challenges faced by daily commuters, children,
and professional riders. As a leader in road safety, ParaSafe is committed to
improving road safety standards in Kolkata and instilling public confidence in
safer mobility.
As part of its Eastern India expansion, ParaSafe
has launched a comprehensive road safety campaign, actively engaging with local
communities, resident welfare associations (RWAs), schools, mobility partners,
and regional ambassadors to spearhead the road safety movement. With the belief
that safety is not a privilege, but a right, these customers will be invited to
exclusive pre-launch demos, safety workshops, and experience zones in the city.
Commenting on the launch, Rajesh Poddar, CEO at
ParaSafe Said, “This market expansion is not just a milestone for us, it
underscores Parasafe’s commitment to road safety and bringing a revolution. “
As Kolkata emerges as a key hub in Parasafe’s
nationwide journey, the goal is to turn the vision of mobility safety into
reality, as freedom involves not just movement, but moving without fear.
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