Mumbai: Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling prod...
Mumbai: Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, is thrilled to announce, Bollywood Diva Malaika Arora as the face of its latest innovation, Streax Gel Hair Colour. With her timeless elegance, trend-setting style, and bold personality, Malaika embodies the essence of the Streax woman—confident, radiant, and unafraid to stand out.
The renowned fashion icon has partnered with Streax to endorse Streax
Gel Hair Colour, a revolutionary product designed to deliver flawless grey
coverage and an elevated shine that transforms every strand into a radiant
statement. Enriched with Hyaluronic & Silicone Actives and Kiwi Extracts,
this innovative formulation nourishes revitalizes, and transforms hair,
offering a premium solution for the modern woman seeking a premium hair
colouring solution.
Speaking about her association with Streax, Malaika Arora said, “For me,
hair reflects confidence and self-expression. I have always believed in boldly
standing out, and everything I do—whether in my work or personal style—has been
noticed. That’s why I’m thrilled to partner with Streax, a brand that mirrors
my belief in high performance that gets you noticed. Streax Gel Hair Colour is
not just a product; it’s a game-changer in hair colour—offering brilliant
shine, grey coverage, and nourishment in one. It’s perfect for anyone who, like
me, believes in embracing every shade of life with vibrancy and confidence.”
Priyanka Puri, Senior Vice President - Marketing at HRIPL, expressed her
enthusiasm stating, “We are thrilled to introduce high-performance formulation,
Streax Gel Hair Colour that redefines grey coverage by combining exceptional
shine, nourishment, and vibrancy, offering an elevated hair colouring
experience. Streax Gel Hair Colour is the ultimate choice for modern
women who wish to go beyond the basics, looking for exceptional performance and
a luxurious experience in their beauty routines. With its cutting-edge
technology, the product ensures that every application delivers the best nourishment and shine for a truly elevated outcome.
She added, we are also ecstatic to welcome back Malaika
Arora to the Streax family as the face of our revolutionary Gel Hair Colour.
Malaika embodies the essence of the modern, confident woman who believes in
standing out and getting noticed values that perfectly align with the Streax
ethos. Malaika’s timeless elegance and bold individuality create a perfect
synergy with our brand, making her the ideal ambassador to champion this
innovative product.”
Dheeraj Arora, Managing Director and CEO of HRIPL, added, "At
HRIPL, innovation is at the core of what we do. The introduction of Streax Gel
Hair Color represents a significant breakthrough in our product line, setting a
new standard in the hair colour category and having Malaika Arora as the face of
this product enhances its appeal even further. This advanced formulation is
designed to meet the evolving needs of our consumers, ensuring superior quality
and performance. With Malaika as our ambassador, this product is poised to
redefine the market and solidify our position as industry leaders.”
Streax Gel Hair Colour is now available in convenient sachets (24 ML, 40
ML) and cartons (60 ML, 120 ML) in four stunning shades: Natural Black, Natural
Brown, Dark Brown, and Burgundy. Available nationwide, including key cities
like Mumbai, Delhi, Pune, Lucknow, Kolkata, and Punjab, it can also be found on
leading e-commerce platforms like Amazon, Flipkart, Myntra, and Nykaa.
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