Ashok Leyland well-placed for growth in the East

Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, has a strong foundation i...

Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, has a strong foundation in the vibrant and fast-growing state of West Bengal and the larger part of Eastern India. With a 48% growth in the MHCV industry, Ashok Leyland has seen a 3% growth in market share in the eastern region in the last FY.

The company aims to leverage the region's booming economic growth, increasing infrastructure projects, and rising demand for commercial vehicles to strengthen its market presence and cater to the specific needs of customers in the region. The market in West Bengal offers exciting business opportunities, a sizable customer base, and a welcoming environment for investments. Recognizing these factors, Ashok Leyland has undertaken several strategic steps to grow significantly in this promising region.

Sanjeev Kumar, President - M&HCV, Ashok Leyland Ltd, said, “West Bengal and Eastern India has been a key market for us. We have always recognized the potential this region has and we are excited about the opportunities that lie ahead in this geography. Like other regions in India, where our focus on customer-centricity and industry-leading total cost of ownership has led to leadership positioning in multiple segments, our intent is to bring that focus here as well. We are dedicated to providing exceptional products and services by fostering mutually beneficial partnerships in the state. By bringing our technologically advanced and reliable commercial vehicles to this market, we aim to support the region's transportation and mobility infrastructure, which in turn will empower the businesses to thrive.”

Ashok Leyland will continue to innovate and leverage new technology to be a leader in the CV industry. Its robust market share growth across all segments exemplifies the technological leadership of Ashok Leyland, and the company will continue to build competitive products, organizational capabilities, and efficiency for future growth.