On Tuesday, May 24 Dollar Industries Limited shared their Vision 2025 and unveiled a Special Logo to mark their 50 th Year. The Special Log...
On Tuesday, May 24 Dollar Industries Limited shared their Vision 2025 and unveiled a Special Logo to mark their 50th Year. The Special Logo was unveiled by Din Dayal Gupta, Founder & Chairman Emeritus, Dollar Industries Limited in the presence of Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
Dollar,
which began its journey in 1972 as Bhawani Textiles, now holds 15% market share
of the branded hosiery segment in India. As a part of its Vision 2025, Dollar
has earmarked Rs 120 Crore for expansion and
new launches. Dollar would be adding one more spinning mill in Dindugul and
start a new world class warehousing facility cum Hosiery Park at Jagdishpur in
West Bengal which would act as a centralised despatch centre.
As
a part of the company’s Green Mission initiative, the existing 4 MW Solar Power
Plant will be increased by 2MW unit taking it up at 6MW. A land has also been
purchased in Tirupur where the knitting unit will be expanded. The company
would open 125 exclusive brand outlets, mostly in Tier 2 & Tier 3 cities,
by 2025.
Dollar,
also unveiled their 50 year special advertising campaign featuring brand
ambassador, Akshay Kumar, with whom it shares a decade old association. Dollar
has also signed Bollywood actress, Yami
Gautam as their Brand Ambassador for the Dollar Missy segment.
This
year will also see Dollar foraying into women’s lingerie segment in a major way
with the launch of Everyday Bra, T-shirt Bra, Sports Bra, Beginners Bra,
Strapless Bra, Sleep Bra & Nursing Bra under the Dollar Woman category.
“Steady and sustained growth, based on a clear vision has
enabled Dollar Industries to become a global brand. The foundation of The Group
is based on two core values: Quality and Excellence. Focussing on these and the
commitment to offer the best to our customers to meet their growing needs, have
been the underlying factors of the group’s success. It has been the
hard work of the employees over the years, who I always consider as a part of
our family, who have helped us turn this business into a major conglomerate in
the hosiery industry. With our third generation now entering the business, I
can feel the same spark that I felt when I started this business. The younger generation has been
successful in making Dollar’s presence felt across e-commerce platforms which
has given a great boost to the business,” said Din Dayal Gupta.
“Our viable advantage lies in our
huge production capacity, a large product line, innovation, being contemporary
and a reputation of offering world class quality at best price. We have
continued to change and reinvent ourselves and revamped our brand and corporate
portfolio over the years to make ourselves contemporary with time as we believe
that the success of a great family business lies in the perfect blend of both
worlds - experience clubbed with modern thinking and new-age vision. It has
been a great journey for all of us and we can look back only with fondness. Our
growth is sustained by offering newer designs and quality products according to
customer’s specifications and demands. Brand
loyalty has also played an important role in our growth. The burgeoning success in our newly launched
Athleisure range vindicates our plans. We expect similar success with our soon
to be launched women’s lingerie range under Dollar Woman. The goal now is to
be a Rs. 2000 crore company by FY 2024-25”, said Vinod Kumar Gupta.
Dollar
has recently associated with Rajasthan Royals as the principal sponsor, with
the intention of enhancing the brand visibility of Athleisure range,
nationally. Dollar Industries Limited is looking out to expand its market into
African countries besides being successful in Middle East.
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