Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, launched ‘Pushkarini Sacred Incense’ and ‘Om Shanthi Dhuno’ at an event...
Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, launched ‘Pushkarini Sacred Incense’ and ‘Om Shanthi Dhuno’ at an event organised in Kolkata, in the presence of Sourav Ganguly, the Brand Ambassador and Arjun Ranga, Managing Director, Cycle Pure Agarbathi on Tuesday, May 24.
Handcrafted by women, the ‘Pushkarini Agarbathi, Sambrani, Cones and
Dhoop are made using sacred temple blessed flowers collected from in Mysuru’s
Chamundeshwari Temple, Nanjundeshwara Swamy Temple and Lakshmi
Venkataramanaswamy Temple. The divine fragrance is the result of a unique
formulation of holy temple flowers, rare herbs, sambrani resins and natural
oils.
Cycle’s Om Shanthi Dhuno is a one-of-its-kind product created using
resins and essential oils for a traditional Dhuno experience. It is ideal for
festive occasions, ceremonies and special rituals.
Speaking at the launch, Arjun Ranga, Managing Director, Cycle Pure
Agarbathi, said, “As a brand that aims to provide hope by doing the right thing
always, we saw an opportunity to enhance the life and purpose of sacred temple
flowers and created Pushkarini, a special incense infused with divinity and
sustainability. Likewise, Om
Shanthi Dhuno has been created for easy use and a convenient puja experience
and exudes a heavenly, lingering fragrance.”
Sourav Ganguly said, “It feels good to be part of a brand for the
past 6 years that is synonymous with hope and take pride in representing it in
West Bengal once again. Our association goes beyond endorsement and branding
due to Arjun’s madness for cricket. The launch of Pushkarini is significant
particularly in this part of the county as dhuno is a very important part of
our pujas, especially for the evening aartis.”
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