Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema - the...
Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema - the International Indian Film Academy (IIFA) Weekend & Awards - is all set to be held on Yas Island, Abu Dhabi, on March 18 and 19, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of magnetic experiences.
India and Abu Dhabi have enjoyed
excellent relations through culture and trade for many decades. Uniting the
world through cinema and celebration, the 2022 IIFA Weekend & Awards will
be one of togetherness and positivity as it heads to Yas Island in Abu Dhabi,
further enhancing, strengthening and building even greater bonds between India,
Abu Dhabi, the United Arab Emirates (UAE), and millions of movie fans around
the world. Commemorating the 75th year of India’s independence and the UAE’s
year-long Golden Jubilee celebrations, marking its 50th anniversary, the highly
anticipated 22nd Edition of IIFA will showcase a grand celebration of Indian
cinema’s finest talent, bringing together global dignitaries, international
media, fans and film enthusiasts from across the world.
Hosted by Bollywood superstar
Salman Khan, the event will take place at the Middle East’s largest
state-of-the-art indoor entertainment venue, Etihad Arena, part of Yas Bay
Waterfront on Yas Island, Abu Dhabi.
His Excellency, Saood Abdulaziz
Al Hosani, Undersecretary of DCT Abu Dhabi, said: “India has long been one of
Abu Dhabi’s top inbound source markets for tourists building on strong historic
ties. Hosting the IIFA Awards underlines the key strategic position the Indian
market occupies for the emirate. In addition, we have enjoyed a great bond with
India’s movie industry, which has for many years been attracted to the UAE
capital by our high-quality infrastructure, so the addition of the IIFA to Abu
Dhabi’s calendar of events aligns perfectly with our 5-year strategy to develop
the cultural and creative industries. Hosting an event such as this also
demonstrates the UAE capital’s appeal for attracting internationally-renowned
entertainment, and the confidence organizers have in the emirate’s superior
facilities, expertise and stringent health and safety protocols. We look
forward to welcoming visitors from India and beyond to experience this event,
and also to explore Abu Dhabi’s diverse tourist attractions and cultural
offerings during their stay.”
Mohamed Abdalla Al Zaabi, CEO of
Miral said, “It is an honour for Abu Dhabi to host the IIFA Weekend and Awards
at Etihad Arena on Yas Bay in Yas Island. As the Middle East’s largest
state-of-the-art indoor entertainment venue, Etihad Arena presents an ideal
setting for world-class events that attract international stars and audiences.
Hosting this much anticipated event reinforces Yas Island’s position as a top
global destination for leisure, entertainment and business and Abu Dhabi’s
place on the world tourism and entertainment map.”
Speaking on the occasion, Salman
Khan said, “I have always enjoyed being a part of the IIFA Family and
travelling to some great destinations but this year I am super happy that we
are headed to one of my personal favourites, Yas Island, Abu Dhabi. IIFA is
always a memorable time and this year it will be an even bigger celebration as
we celebrate the 75th year of India’s independence and UAE’s 50th
Anniversary-Golden Jubilee celebration. Over the last 21 years, IIFA has not
only given Indian Cinema an international platform, but it has created a
wonderful opportunity to take us to our fans and connect millions of people
globally. I am proud and excited to get ready to host the 2022 IIFA Weekend
& Awards Yas Island, Abu Dhabi as we unite the world through cinema &
celebration.”
Shashank Srivastava, Senior
Executive Director, Marketing and Sales, Maruti Suzuki India said, “NEXA has
always celebrated the relentless spirit of creators who continuously explore,
innovate, and experiment to inspire the world. It is for this very reason that
NEXA has collaborated with IIFA, which is a platform to recognize India’s top
creative talent in the world of cinema and celebrate the best in cinema arts.
The association is in its 6th year and both NEXA and IIFA are symbolic of
challenging the status quo to create experiences that are new and inspiring.
NEXA helps create premium experiences through its global design, sophisticated
style and innovative technology, just like IIFA, which builds lifetime
experiences and felicitates excellence in Indian cinema at a global stage. We
look forward to IIFA 2022 which will be held at Yas Islands in Abu Dhabi to
inspire our new-age consumers who seek global experiences in their everyday
lives.”
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