North Eastern Handicrafts & Handloom Development Corporation Ltd (NEHHDC) is a Central Public Sector Enterprise under the Ministry of De...
North Eastern Handicrafts & Handloom Development Corporation Ltd (NEHHDC) is a Central Public Sector Enterprise under the Ministry of Development of North Eastern Region, Govt of India relaunched Purbashree Emporium, at Dakshinapan Shopping Complex 2 on Wednesday. It is a one-stop-shop for various handloom and handicraft products of North East India covering all the eight states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim.
Brig. R K Singh (Retd.) MD of NEHHDC said,
“As part of the ongoing Azadi Ka Amrit
Mahotsav we are reopening Purbashree in an attempt to showcase the rich
heritage & culture of the various states of North East India. We have on
offer an exotic range of handicraft and handloom items which have been
hand-crafted and woven by the skilful artisans. We will like to use this showroom to promote ‘Craft Tourism’ in the NE
region and urge the nature loving people of Kolkata & West Bengal to come
and explore the untapped treasures of the North East. We also have a new tag
line for that…”Desh apna dekho, Gao apne dekho, Hastkala unki dekho”. We
don’t just want you to see North East but also to feel it. For this ‘immersive
tourism’ as I call it, we will be opening a travel desk to help you out with
your travel plans. We also will be opening an export desk so that buyers can check
the samples on offer and place bulk orders.”
“We want to sell you not just a NE product
but also a piece of NE so that you can reach out and help preserve the legacy
and culture of the aritsans who are struggling to earn a livelihood,” he added.
NEHHDC sources
handicrafts and handlooms products from the artisans and weavers across the
region and retails the same through its chain of emporiums located at Shillong,
Guwahati, Kaziranga, Delhi, Kevadia (Gujarat) and in Kolkata. It has been spearheading various activities which relate to development,
production, promotion and marketing viz., training and design development,
skill up gradation, capacity building, awareness generation amongst artisans
and weavers, marketing and exports.
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