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H&M’s Brighter Than Ever campaign

This festive season, international fashion retailer H&M, known for offering fashion and quality at the best price in a sustainable way -...


This festive season, international fashion retailer H&M, known for offering fashion and quality at the best price in a sustainable way - is taking the narrative forward from their campaign last year Brighter Than Ever, unveiling an India exclusive collection for the festive season. With the release of the 2021 festive collection, H&M’s second iteration of their campaign, Brighter Than Ever, embodies a message of hope for everyone looking forward to celebrating again this year- whether we celebrate alone, with a loved one, or with our closest friends. The campaign captures the essence of the feeling of hope that seemed so distant after the tumultuous year that when we come together in unique ways to make the most of festivities, now lies within us, and shines Brighter than Ever.

The film brings together adverse and inclusive cast of personalities who represent the ethos of the brand. Leading the same we have national award-winning actor Rajkumar Rao along with Sanjana Sanghi, Adarsh Gorav and Ishwak Singh. In addition to them the film features a host of interesting people from different walks of life.

Notably, the cast featured pieces from the conscious range, garments made from more sustainable materials - a move towards the brands continuous efforts towards circular fashion with a broader vision for a brighter future ahead. H&M continues to consistently increase the use of more sustainable materials in their product range with the festive collection featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk to name a few.

 

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