Kolkata: Ever thought of how much water is wasted into making one T-shirt or how much space in the landfill the clothes take up when thrown ...
Kolkata: Ever thought of how much water is wasted into making one T-shirt or how much space in the landfill the clothes take up when thrown away!!! Ever thought of all the pressure that puts on the Earth’s virgin resources by generating carbon footprints in production of the new clothes!!! If not, take 5 minutes off today, pause and think how you can save our Mother Earth by recycling your unwanted clothes!!! Taking cue from this thought, I Am Kolkata, the CSR arm of Merlin Group presented old clothes to Zero Waste Shop to mark World Earth Day on April 22.
At a formal occasion, Saket Mohta, founder of “I Am Kolkata” and MD of
Merlin Group donated over 800 clothes to Debashis Sen, IAS, former additional
Chief Secretary, Govt of West Bengal and Chairman of WBHIDCO, NKDA and New Town
Kolkata Green Smart City Corporation Ltd in the presence of Animesh
Bhattacharya, CEO , NKDA and Sourav Mukherjee, President of Kolkata Society for
Cultural Heritage at the Zero Waste Shop.
Commenting on the initiative Debashis Sen,
said, "After collecting old clothes at this Zero Shop, we disinfect
them and put them up for display in various places in Newtown, encouraging
people to reuse these clothes. Today, on the occasion of World Earth Day,
Merlin Group has come and stood beside us. Every one of their employees donated
their unused clothes to Zero Shop today. I applaud the initiative taken by I AM
Kolkata from
Merlin."
Saket Mohta, founder, “I Am Kolkata” and MD,
Merlin Group said,“ We at the Merlin Group launched an employee driven donation
initiative few weeks ago and resolved to donate these old clothes which are in
washed condition also. However, after meeting the chairman of HIDCO, we decided
to donate the clothes with a noble purpose of saving our Planet Earth by
recycling our unwanted clothes. The end products of Our waste management
project launched in AA Block in New Town in collaboration with Kolkata Society
for Cultural Heritage also are displayed at the Zero Shop, an initiative of
NKDA and HIDCO under the leadership of Debashis Sen. We hope our donated
clothes can be recycled into reusable products by the self help group women of
Kolkata Society For Cultural Heritage and this way they can earn their
livelihood as well. Personally I feel that we all should purge our closets and
donate those to the Zero Waste Shop for saving the earth from increasing carbon
footprints.”
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