Kolkata: Bengal has a very rich tradition and heritage of sweets. Almost each district has more than one variety of sweets identified with t...
Kolkata: Bengal has a very rich tradition and heritage of sweets. Almost each district has more than one variety of sweets identified with that region. The recent tussle between Bengal and Odisha over the GI tag for rossogollahs is still fresh in the minds of all sweet lovers. Even the present State Government has been branding Bengal as the sweetest part of India for the past few years.
Now an economist, management and communications consultant who is
also a serial entrepreneur and start-up specialist Robin Ghosh has decided to
set up Bangla Misti Academy under the sponsorship of Santiniketan
Society for Youth Empowerment. This is a non-profit and non-governmental
organization aimed to preserve the heritage of sweets of Bengal,
and create employment opportunities for young men and women.
For this Bangla Misti Academy plans to collaborate with www.banglamistionline.com to protect and preserve the heritage of Bengali
sweets and desserts, and sensitize entrepreneurs and skill workers regarding
the scientific process of misti making.
The academy is involved in the
process of upgrading skills of existing craftsmen regarding the use of raw
materials, technology and equipment for innovation. The academy shall motivate
young men and women to set up misti shops and production centres. The training
programme will cover short-term certificate programmes as well as a diploma in misti
making.
Robin Ghosh says, “Our objective
shall be to protect and preserve the heritage of Bengali sweets and desserts by
creating a pool of industry trained skilled craftsmen. We shall sensitize the
stakeholders about hygienic norms and processes, sensitize entrepreneurs and
skill workers regarding scientific process of misti making and desserts along
with knowledge imparting about latest food making technology, quality control
techniques and processes. Another aspect would be knowledge sharing about
modern packaging, modern management tools, techniques, and management systems,
about food laws and a complete array of consultancy.”
Through Ghosh’s dream of
popularizing sweets from Bengal, the state is likely to witness a revival of
tradition and heritage, as a result the sobriquet of ‘Misti Man’ of Bengal sits
pretty on Ghosh.
A post graduate in Economics from
University of Delhi, and a student of Amartya Sen, Ghosh has curated many
projects, and is considered to be a pioneer of the Bengal Television Industry.
Infocom, a multi-media company set up by Ghosh, has created innovative
television serials which unfolded many genres of television software.
No comments