Kay Beauty, India's most loved beauty brand, co-founded by Actor and Global Icon Katrina Kaif and Nykaa, India's leading beauty and ...
Kay Beauty, India's most loved beauty brand, co-founded by Actor and Global Icon Katrina Kaif and Nykaa, India's leading beauty and lifestyle company, enters an exciting new chapter with the launch of its first-ever skincare line. Built on the brand's philosophy of high-performance products that care as much as they perform, the debut introduces two everyday essentials designed to deliver lasting hydration and healthy glowing skin. The launch includes the Hydra Glaze Essence, which deeply hydrates, gives an instant glow and helps to refine skin texture. The Hydra Base Water Crème is a lightweight, hydrating moisturiser that helps to strengthen and calm the skin barrier.
Katrina’s relationship with skincare has been shaped by years of understanding her own sensitive skin, alongside the demands of working in front of the camera, long days on set and frequent travel. Over time, she found herself returning to the same essentials: supporting the skin barrier and replenishing lost moisture while calming redness and irritation. Her experiences became an important starting point for Kay Beauty’s entry into skincare. The skincare launch feels like a natural extension of everything it has stood for since its inception in 2019. Kay Beauty’s philosophy of ‘Makeup That Kares’; makeup infused with skin loving ingredients, blends seamlessly into our latest launch, the belief that makeup performs best when skin feels balanced, hydrated and cared for. The brand's first skincare range builds on that philosophy, bringing the same approach to formulations that are thoughtfully designed, uncomplicated to use and rooted in efficacy.
Katrina Kaif, Co-Founder, Kay Beauty says, “My relationship with skincare has evolved through so many different phases of my life. Having sensitive skin, combined with years of working in front of the camera, long days on film sets and constant travel, has made me very aware of what my skin needs and how differently it can respond from one day to the next. Those experiences shaped so much of the thinking behind Kay Beauty skincare. Working closely with our formulation experts, we wanted to create an effective range that really focuses on the fundamentals I’ve come to value most: strengthening and supporting the skin barrier, deep cellular hydration and keeping the skin feeling soothed, calm and protected. It was equally important that the formulas felt lightweight and effortless to use, and created a beautiful, well-prepped base for makeup to sit smoothly. The range brings together Kare and performance in a way that feels like a natural extension to the Kay Beauty universe.”
Adwaita Nayar, Co-founder and Executive Director of Nykaa, and CEO - House of Nykaa, adds, “Since its inception, Kay Beauty has been built around the belief that performance and care should go hand in hand. As consumers increasingly embrace a skin-first approach to beauty, skincare felt like a natural evolution for the brand. With this launch, we wanted to bring the same performance-led approach to formulations that are thoughtful, effective and uncomplicated, while staying true to our #MakeupThatKares philosophy. This range is an important step in expanding Kay Beauty into a more holistic beauty brand, rooted in how consumers are evolving their everyday routines.”
Translating Katrina’s personal experience into high-performance skincare meant bringing together her understanding of how she wanted the products to feel and perform with rigorous formulation expertise. Developed over three years with leading formulators in Korea and Italy, the range has been clinically tested on Indian women with sensitive skin, with every formula designed to deliver measurable efficacy while remaining gentle and easy to use. Biochemist and cosmetic futurist Nausheen Qureshi also worked closely with the teams throughout the development process, with a clear intention to deliver skincare that supports everyday skin health while remaining gentle enough for sensitive skin. All formulas are fragrance-free, non-comedogenic, dermatologically tested, hypoallergenic and suitable for sensitive skin.
The debut range is supported by multiple clinically evaluated efficacy claims. Among them, the Hydra Glaze Essence delivers double hydration in just 30 minutes with a 24 hour moisture locking technology. The Hydra Base Water Crème delivers 100-hour hydration and helps improve barrier function from the first application.
The Hydra Glaze Essence is a lightweight milky essence that delivers deep hydration, glowing skin while helping refine skin texture and restore radiance. It leaves skin with a fresh, healthy glazed finish while creating a smooth, luminous base for makeup.
Powered by Lactic Acid, Amino Acids and Prebiotic Saccharide, the formula gently exfoliates, supports the skin barrier and helps maintain a healthy skin microbiome, leaving skin looking smoother, softer and naturally glowing.
Among its clinically evaluated efficacy claims, the formula delivers:
Double hydration to the skin in 30 minutes
24-hour moisture lock
Up to 8 hours of softer looking skin
Smoother-looking skin from the first application and delivers a smooth, makeup-ready base
Dermatologically tested, non-comedogenic, hypoallergenic and clinically tested on Indian women with sensitive skin Based on an external clinical study conducted in May 2026. Test results compared treated versus untreated skin when the test area was left unwashed for 100 hours.
The Hydra Base Water Crème is a lightweight, water-based gel moisturiser developed to provide long-lasting hydration without feeling heavy on the skin.
Powered by Centella Asiatica, Ceramides and Skin-mimetic Lipids, it helps replenish moisture, strengthen the skin barrier and soothe sensitive skin while leaving it feeling calm and comfortable.
Its clinically evaluated efficacy includes:
100-hour deep hydration
Boosts skin hydration by 138%
Strengthens the moisture barrier in just 30 minutes
35% enhanced moisture barrier from the first application
Soothes and comforts dry skin in 30 minutes
Dermatologically tested, non-comedogenic, hypoallergenic and clinically tested on Indian women with sensitive skin
Based on an external clinical study conducted in May 2026. Test results compared treated versus untreated skin when the test area was left unwashed for 100 hours.
A Simple Approach
The Hydra Glaze Essence and Hydra Base Water Crème are centered around hydration and skin barrier support. Designed to complement every makeup routine, both formulas absorb effortlessly into the skin and remain true to Kay Beauty's formulation standards as they are fragrance-free, non-comedogenic, clinically and dermatologically tested, and suitable for sensitive skin.
The Kay Beauty Hydra Glaze Essence is priced at INR 1,099 (30 ml), while the Kay Beauty Hydra Base Water Crème is priced at INR 1,299 (50 g). Both products will be available on the Nykaa app and website, Nykaa retail stores across India and on www.kaybeauty.com from 29th August 2026.
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