Akshay Kumar Unveils ‘Sharmana’, India’s First Music Video shot in K Sera Sera’s Virtual Studio

Mumbai: Singer, composer, and director Ramji Gulati has released his latest single “Sharmana”, now streaming across all major digital plat...

Mumbai: Singer, composer, and director Ramji Gulati has released his latest single “Sharmana”, now streaming across all major digital platforms. Presented by K Sera Sera, the song marks a significant moment in Indian music production as the first music video to be created entirely within a virtual studio environment with AI integration, setting a new benchmark for visual storytelling.

 

*Watch the song here:* 

https://youtu.be/5oxbNLJcHpQ

 

"Sharmana" blends contemporary Indian pop with virtual production technology to deliver a visually immersive experience that pushes the boundaries of conventional music videos. By leveraging digitally created environments and controlled virtual sets, the project reflects a growing shift toward technology-driven creativity in mainstream entertainment.

 

The music video features debutant actress Hiyaa alongside actor Rohan Mehra, with rap vocals by Big Luv and lyrics penned by Kunwar Juneja. Together, the collaborators bring performance, fashion, and stylised virtual visuals together to create a striking on-screen narrative.

 

Speaking about the release, Ramji Gulati said, “Sharmana is not just a song for me; it’s a creative statement. Shooting entirely in a virtual studio allowed us to imagine without limitations and design visuals that would be impossible in traditional setups. This is an exciting step toward the future of music videos.”

 

Sharing his experience, Rohan Mehra added, “Working on Sharmana was completely different from anything I’ve done before. Performing in a virtual studio changes the way you approach a scene and opens up new creative possibilities.”

 

Expressing her excitement, Hiyaa said, “The scale and vision of Sharmana are truly unique. Being part of a project that experiments with new technology while telling a strong visual story has been incredibly special for me.”

 

With Sharmana, K Sera Sera and Ramji Gulati establish a fresh creative benchmark by seamlessly combining music, fashion, and next-generation production techniques. The song is now available for streaming worldwide.