Producer Ajinkya Jadhav of Paparazzi Entertainment is set to redefine the way mythological stories are told on screen with Manikandan: The...
Producer Ajinkya Jadhav of Paparazzi Entertainment
is set to redefine the way mythological stories are told on screen with
Manikandan: The Last Avatar, a film that blends faith with futuristic
technology. For him, this project is not just a movie it is “a cultural and
technological leap.”
Talking about what drew him to produce a film
rooted in Ayyappa’s legacy while powered by AI, Ajinkya says their vision was
crystal clear from the beginning. “We wanted to merge the divinity of Lord
Ayyappa with the limitless possibilities of AI-driven storytelling. This isn’t
about just generating visuals it’s about building an entire cinematic universe
with AI as a creative partner,” he explains. From concept art and worldbuilding
to previsualisation, AI has helped them craft scale and imagination that traditional
methods often restrict. “It’s technology meeting tradition that balance makes
this film truly special.”
The target audience for Manikandan: The Last Avatar
is wide and emotionally connected. The film appeals to Ayyappa devotees, lovers
of high-intensity mythological thrillers, tech-savvy youth curious about AI
cinema, and families who enjoy spiritual yet dramatic storytelling. Ajinkya
adds, “Anyone who connects with faith, emotion, and blockbuster visuals will
find something powerful in this film.”
On the rising wave of AI films globally, Ajinkya is
confident that the shift is irreversible. “AI cinema is not the future anymore
it is the present. It’s going to become bigger. AI enhances creativity, speeds
up processes, and helps filmmakers imagine without limits. It doesn’t replace
artists; it empowers them.” He believes that in the coming years, AI-driven
films will be mainstream, and Paparazzi Entertainment aims to stay ahead in
this revolution.
The producer is also expanding his slate across
languages and genres. After announcing a massive AI-driven superhero film with
Sunny Leone, he is now venturing into regional storytelling with equal passion.
“India’s cultural depth lies in its regions. Stories rooted in our languages
and traditions have authenticity and raw emotion. Whether it’s a pan-India star
like Sunny Leone or a deeply rooted legend like Lord Ayyappa, we want to be at
the intersection of scale, culture, and innovation.”
While regional filmmaking comes with complexities
dialect, cultural nuances, authenticity Ajinkya sees them as responsibilities,
not hurdles. “When you tell a regional story, you must honour it. Every detail
in Manikandan visuals, tone, worldbuilding is crafted with cultural
sensitivity. AI is helping us bridge gaps, not create them. The challenge
becomes a strength when the intention is to respect the culture.”
With Manikandan: The Last Avatar, Ajinkya Jadhav is
not just creating a film he is shaping what the future of Indian storytelling
can look like.
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