Streax, from the house of Hygienic Research Institute Pvt Ltd (HRIPL), has signed Bollywood favourite Sara Ali Khan as the face of its St...
Streax, from the house of Hygienic Research Institute Pvt Ltd
(HRIPL), has signed Bollywood favourite Sara Ali Khan as the face of its Streax
Shine Hair Serum. Launching with the TVC “Frizz Gone, Smooth Shine On”, the
brand showcases Sara’s fun, confident persona while highlighting how the serum
delivers smooth, Shiny, frizz-free hair in seconds.
With her vibrant personality, youthful charm, and effortless sense of
style, Sara Ali Khan mirrors Streax’s philosophy of helping consumers “shine
on” with confidence. Her natural elegance and relatability make her the perfect
face for Streax Shine Hair Serum, a brand loved for its ability to transform
hair. To celebrate this partnership, Streax has unveiled its new TVC campaign,
“Frizz Gone, Smooth Shine On”, starring Sara. The film captures everyday
moments—like windy rooftops and bustling commutes—where frizz can strike
unexpectedly and shows how a quick touch of Streax Shine Hair Serum delivers
smooth, glossy, camera-ready hair in seconds. The campaign underlines the
product’s promise of instant frizz control and shine, making it the go-to
solution for women who want to look their best and Shine On’
Priyanka Puri, Sr. VP – Marketing, HRIPL, added, “Sara Ali Khan is the
perfect face to front the Streax movement—where haircare is not just about
products but about confidence and everyday style. “Frizz Gone, Smooth Shine On”
brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine
Hair Serum is a simple, everyday solution that transforms frizz into smooth,
shiny, camera-ready hair in an instant. With Sara bringing this story to life,
we’re set to inspire a new wave of shine and style across the country to
embrace everyday shine with confidence and style"
Sharing her excitement, Sara Ali Khan said, “I’m truly excited to join
the Streax family! For me, hair isn’t just about style, it’s about confidence
and self-expression. What I love about Streax Shine Hair Serum is how it
instantly adds shine and smoothness, making every look feel complete.”
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