Mumbai: Streax Professional, a leader in professional hair care and styling, marked another milestone with the spectacular return of its...
Mumbai: Streax Professional, a leader in professional hair care and
styling, marked another milestone with the spectacular return of its
much-anticipated MEGA SHOW at The Lalit in Mumbai. Now in its 6th edition, the
event built on the resounding success of previous years, introducing the
brand’s latest innovation, the EVOQUE Collection, alongside the launch of its
exclusive new Skin portfolio.
This one-day showcase drew salon professionals from across the country
for an immersive celebration of artistry, education, and inspiration. The MEGA
SHOW 2025 offered participants hands-on exposure to cutting-edge techniques,
global hair fashion trends, and advanced approaches in cut, colour, and style.
The highlight of the evening was the grand reveal of the EVOQUE
Collection, a fusion of “Evoke” and “Vogue” paying homage to quiet confidence,
retro nostalgia, and modern elegance. Featuring eight trend-led looks (Like
Mocha Mirage, Auburn Shag, Violet Fringe etc). EVOQUE showcased the brand’s
expertise in colour innovation, powered by Argan Secrets and Huemagic
techniques. Another key highlight was the unveiling of the brand’s skin
portfolio, introducing the Streax Professional Anti-Ageing Facial Kit, Streax
Professional Skin De-tan Mask and the Streax Professional Skin Brightening
Facial Kit. These premium treatments are designed to help salons offer advanced
skincare solutions tailored for diverse client needs, further enhancing the
overall beauty experience.
Rochelle Chhabra, Head at Streax Professional, emphasized the brand’s
dedication to education: “Education remains the foundation of our brand and is
in our DNA, and the MEGA SHOW stands as our flagship platform for equipping the
salon community with advanced training and global trend insights, carefully
adapted to suit the Indian market. It’s more than a showcase—it’s an immersive
experience where creativity, skill, and innovation come together under one
roof. Building on the success of distinguished collections such as Marigold,
Mercurial, Kaleidoscope, and Spectrum, EVOQUE reaffirms the brand’s leadership
and innovation in the realm of professional space, while inspiring stylists to
push boundaries and reimagine what’s possible for their consumers.”
Priyanka Puri, Senior Vice President, HRIPL At Streax Professional, we
are committed to translating global hair fashion into styles that truly
resonate with Indian hair, skin tones, and lifestyles. With the launch of our
new Streax Evoque Collection alongside our Skin portfolio, we continue to bring
the world’s most exciting trends into a uniquely Indian context — grounded in
our deep understanding of local hair textures and beauty aspirations. Each
collection is crafted not only to inspire creativity in our salon partners but
to empower every client to look and feel like the best version of themselves.
By fusing international innovation with our expertise in Indian beauty, we aim
to keep our professional community ahead of the curve, setting new benchmarks
for style, skill, and self-expression.”
The event culminated in a spectacular grand finale ramp walk, headlined
by brand ambassador and Bollywood star Vaani Kapoor, who brought the stunning
EVOQUE looks to life on the runway. Vaani Kapoor shared her thoughts, saying
Being part of Streax Professional’s MEGA SHOW 2025 was an absolute joy. The
EVOQUE Collection celebrates style, confidence, and individuality. I truly
admire how Streax Professional brings the best of global trends to India while
empowering salon professionals and inspiring people to feel their most
beautiful and confident selves.”
Following the triumph in Mumbai, Streax Professional is excited to bring
MEGA SHOW 2025 to Delhi on 12th September 2025.
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