Bengal's rockstar Rupam Islam officially launched ‘Saptapadir Gaan’ — India's first “Foodsical Film” — in collaboration with Ko...
Bengal's rockstar Rupam Islam
officially launched ‘Saptapadir Gaan’ — India's first “Foodsical Film” —
in collaboration with Kolkata’s legendary Bengali restaurant, Saptapadi on
Friday.
Blending food and music into a singular,
emotional art form, the 4-minute film was unveiled to fans, food
lovers, artists, and media at an intimate launch event in Kolkata.
‘Saptapadir Gaan’, which literally translates to The Song of Saptapadi, is
a heartwarming ode to Bengal’s most enduring passions — authentic
cuisine and soul-touching music.
This collaboration marks the beginning of a
new genre in brand storytelling — the Foodsical, where food becomes
music, and music becomes memory. With Saptapadir Gaan, the
lines between advertising, art, tradition, and innovation blur
beautifully, creating an emotional experience that resonates across
generations.
This is the first time Rupam Islam who is
known for his progressive Bengali rock anthems — has written,
composed, sung, and appeared in a project that centres around food.
“Food, for Bengalis, is a sacred emotion. It’s
part of our childhood, our rituals, our joys, our heartbreaks. This
collaboration allowed me to sing about memories, about smells from
the kitchen, about love served in a bowl of shorshe ilish. It was
deeply personal,” said Rupam Islam during the launch.
Rupam’s signature melodious rock is woven
seamlessly with the sounds of Bengal’s musical heritage — including
tabla, harmonium, and classical rhythms. The soundscape
beautifully reflects Bengal’s timeless cultural sensibilities while
still remaining unmistakably Rupam. The lyrics highlight traditional
dishes like Kosha Mangsho, Shorshe Ilish, Aloo Posto, Chingri Malai
Curry, and Mishti Doi, turning each dish into a lyrical metaphor for
joy, belonging, and community.
The short film captures Rupam Islam not only as a singer but as a
narrator, walking through the nostalgic visuals of Saptapadi’s
lounge spaces, and celebrations.
Saptapadi’s team sees the film as a cultural
milestone. “We always believed food tells a story. With Rupam da,
that story found its music. Saptapadir Gaan is a celebration of who
we are as Bengalis,” said the founders of Saptapadi
Restaurant.
‘Saptapadir Gaan’ is now live on YouTube,
Instagram, and all leading streaming platforms.
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