In a landmark move set to reshape the spiritual and devotional content landscape, Global Music Junction and Hariprem Films have inked an...
In a landmark move set to reshape the spiritual and
devotional content landscape, Global Music Junction and Hariprem Films have
inked an exclusive global talent management and content partnership with
revered Kathavachak and spiritual icon Devi Chitralekha Ji. The partnership
aims to take Indian spiritual music and storytelling to a global audience,
while launching a new era of Spiritual Concerts large-scale immersive events
blending live bhajan performances, healing music, and devotional narratives with
high-quality production.
Devi Chitralekha Ji, who began her spiritual
journey as a child, has become one of the most followed devotional voices of
this generation, with over 14 million followers across platforms and live
audiences that exceed a million devotees per event. This alliance marks the
first time a mainstream media ecosystem will professionally scale the presence
of a spiritual artist through a multi-platform approach encompassing live
concerts, global digital distribution, branded content, and wellness-oriented
devotional formats.
A Spiritual Revolution with a Global Pulse
The collaboration supported by Warner Music India,
Global Music Junction, Hariprem Films & Kevalam Ventures will also pioneer
Music Healing Sessions designed to address mental health issues like anxiety
and depression through devotional music and guided spiritual therapy. These
sessions, alongside the concert series, will be made accessible via streaming
platforms, social media, and offline events globally.
“I’ve always believed in spreading Bhajan, Seva,
and Hari Naam to as many hearts as possible,” says Devi Chitralekha Ji.
“Social media has been a blessing in this mission,
and now, with Global Music Junction, Hariprem Films, and Warner Music India,
we’re ready to take Indian devotional music and healing across the world. Our
aim is to touch lives through spiritual concerts like Bollywood concerts, but
designed to heal, elevate, and transform.”
Jay Mehta, MD, Warner Music India & SAARC,
said:
At Warner Music India, we’re honoured to be part of
a movement that brings spiritual music into the mainstream. With Devi
Chitralekhaji’s grace and our partners’ shared vision, we aim to create a
global platform where devotion resonates with contemporary hearts and minds.
Rajkumar Singh, Founder & CEO, Global Music
Junction, adds:
At GMJ, we see this partnership with Devi ji as a
powerful opportunity to reintroduce spiritual Indian music to the world, backed
by data, digital scale, and deep storytelling . Our goal is to blend her
immense spiritual knowledge with global reach, making spiritual music not just
relevant but aspirational for newer generations.” Spiritual music is the core
foundation and this association would bring immense change across the world.
Nitin Samadhiya, CEO of Hariprem Films, said,
“We’re delighted to be the creative force behind this meaningful collaboration.
Devi Chitralekhaji’s music reflects the spiritual heartbeat of India, and at
Hariprem Films, our mission is to translate that essence into powerful visuals,
engaging narratives, and top-tier content. Backed by the powerful ecosystem of
JetSynthesys, Warner Music, and Global Music Junction, we’re committed to
taking Indian spiritual music and concerts to a global digital audience while
preserving their deep-rooted authenticity.”
Kevalam said, "With Devi Chitralekha’s divine
presence and the strength of Kevalam’s vision, our collaboration with Warner
Music, Global music Junction and Hariprem Films marks the beginning of a global
journey—where devotion meets direction, and spirituality finds a new sound".
The Spiritual Concert series reimagines devotional
engagement by blending traditional Kathavachan, soulful bhajans, and guided
healing sessions with state-of-the-art visuals, live music, and immersive
audience interactions. The objective: serve transformative experience, not just
content.
This pioneering format is designed for spiritual
seekers, cultural audiences, and youth across India, the US, UK, Middle East,
and Southeast Asia, where interest in Indian spirituality is rapidly growing.
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