Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, recently unveiled JOY KKR 4D Fan-tasy,' a gr...
Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, recently unveiled JOY KKR 4D Fan-tasy,' a grand anamorphic display at South City Mall in Kolkata. The event took place in the presence of popular actor Mimi Chakraborty also the brand ambassador of West Bengal. This larger-than-life installation aims to celebrate the spirit of KKR, in alignment with Joy Personal Care's association with the team for the third consecutive time this year.
The grand anamorphic display stands as a key feature of the event, designed to immerse fans in the excitement of watching matches at Eden Gardens, Kolkata. With this innovative approach, Joy Personal Care is dedicated to providing fans with an exceptional stadium-like experience.
The display is being showcased at the mall from April 19 to May 5 , resonating with the fervour of cricket enthusiasts across the city. It will also be put up at other malls including Acropolis, City Centre Newtown, and Vega Circle, Siliguri.
Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global) said, “The introduction of JOY KKR 4D Fan-tasy marks our entry into an exciting experiential marketing project, set to enhance the fan experience at the high footfalls malls in Kolkata making it more enthralling and engaging. Through this innovative approach, we aim to form deeper connections with our consumers.”
Sharing her excitement, Mimi Chakraborty said, “I'm thrilled to be a part of the unveiling of Joy Personal Care's 'JOY KKR 4D Fan-tasy'. As an ardent KKR fan and brand ambassador of West Bengal, witnessing this larger-than-life installation celebrating the spirit of the team was truly exhilarating.”
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