In a unique move, Savlon Swasth India Mission unveiled the World’s first ‘Hand Ambassador’ with one of the greatest cricketers of all time, ...
In a unique move, Savlon Swasth India Mission unveiled the World’s first ‘Hand Ambassador’ with one of the greatest cricketers of all time, Sachin Tendulkar. Globally revered for his immense contribution to the cricketing world, the Master Blaster, has inspired generations with the many firsts in cricketing history. Now, in yet another first, he lends his priceless hands to a special cause – as a Hand Ambassador to inspire billions to practice proper handwashing.
ITC’s Savlon Swasth India Mission has been at the forefront,
seeding behavioural change towards hand hygiene through innovative experiences
and initiatives. Preventable infections create a huge economic burden on our
country and regular handwashing is one of the simplest, most effective ways to
stop the spread of diseases. With
Sachin Tendulkar as the First Ever Hand Ambassador, Savlon Swasth India Mission
goes even further in its journey to develop the culture of hand hygiene for a
healthier nation.
Conceptualized by Ogilvy India, the
campaign features a series of films that take an unexpected route by featuring
Sachin Tendulkar’s Hand as their chief protagonist- bringing the importance of
hand hygiene to everyone’s notice and reminding people in his inimitable style,
to remember to wash their hands.
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