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PepsiCo Foundation launches ‘She Feeds the World’ programme in West Bengal

The PepsiCo Foundation, the philanthropic arm of PepsiCo and CARE, a not-for-profit organization dedicated to empowerment for marginalized w...

The PepsiCo Foundation, the philanthropic arm of PepsiCo and CARE, a not-for-profit organization dedicated to empowerment for marginalized women and girls, announced the expansion of their ‘She Feeds the World’ programme in India on Tuesday. The programme aims to reach more than 48,000 women, men, and children and indirectly benefit 1,500,000 individuals in West Bengal.

The program which will address gender inequality in the agriculture sector was launched in the presence of Sobhandeb Chattopadhyay, Minister for Agriculture, Govt of West Bengal. Also present were Dr Subrata Gupta, IAS, Additional Chief Secretary, Govt of West Bengal; Roberto Azevêdo, Chief Corporate Affairs Officer at PepsiCo and Chairman of Board of Directors for the PepsiCo Foundation; Ahmed ElSheikh, President of PepsiCo India; and Puneet Bali, Executive Director, CARE India.

As part of the company’s pep+ (PepsiCo Positive) commitment to Positive Agriculture, ‘She Feeds The World’ focuses on strengthening the role of small-scale women producers through sustainable agriculture training, economic support and by improving linkages, including with the PepsiCo supply chain, to ensure sustainable and stable incomes for the farmer community. In India, the programme will be implemented in the state’s Alipurduar and Cooch Behar districts.

Sobhandeb Chattopadhyay said, “West Bengal has been working towards building social security for farmers. Such joint efforts by industry and communities drive true change and are an effective way of creating much-needed awareness around existing resources and opportunities.”

‘She Feeds the World’ will drive impact for women farmers and their families across the three dimensions of a sustainable food system: economic, social and environmental. At the economic level, it will build capacity for small-scale farmers to improve their cultivation practices, increase yield, and diversify livelihood options to generate more sustainable income. Socially, the project promote more equitable access to knowledge, resources and inclusive markets for vulnerable farmers. From an environmental perspective, the project will tackle soil, water, biodiversity and carbon footprint issues to minimize impact on the natural ecosystem.

‘She Feeds the World’ will help women farmers build a secure and resilient livelihood with access to nutrition and water by improving capabilities, improving nutrition in communities, improving women’s access and control over resources and ultiplying impact for women small-scale producers: Design and development of digital training packages and audio-visual content to highlight and recognize the efforts of participants

Roberto Azevêdo, said, “‘She Feeds the World’ project is a key pillar of our pep+ commitment to spreading regenerative agriculture practices and improving the livelihoods of more than 250,000 people in our agricultural supply chain and communities by 2030. The program will further empower women farmers across the region with resources and training.”

Ahmed ElSheikh, President, PepsiCo India, said, “At PepsiCo India, we are focused on bringing farmers into the company’s supply chain, recognizing them as farmers, and developing them as entrepreneurs. We have been working and engaging with women farmers in West Bengal, who have been active participants and are breaking gender stereotypes. We are confident that such initiatives will further help women farmers build resilient livelihoods.”

Puneet Bali, Executive Director, CARE India, said, “The launch of ‘She Feeds The World’ in India demonstrates CARE, PepsiCo, and the PepsiCo Foundation's commitment to the public-private partnership for Sustainable Agriculture.”

Subrataa Chakraborty, India Country Director, ILRG said, “At USAID, we believe programs that help increase income for women have a direct impact on entire communities, economies, and countries. Since the launch of the ‘Women’s Land Rights and Economic Empowerment' programme, USAID with PepsiCo India, the PepsiCo Foundation, and our partners, have successfully provided training to over 1,500 women farmers. Today we are honoured to recognize women farmers for their extraordinary work in the field of agriculture and we look forward to further impact more than 300,000 women as part of the program.”

The PepsiCo Foundation recognized women farmers through the continuation of the PepsiCo-USAID Women Farmer Economic Empowerment Program in West Bengal. The farmers were acknowledged for their extraordinary work in the field of agriculture and for breaking stereotypes in their local communities. The first edition of the awards had taken place in 2022.

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