Shruti Sharma is an award-winning blogger and celebrity interviewer. She has received Best Blogger and Inspirational Women of India awards f...
Shruti Sharma is an award-winning blogger and celebrity interviewer. She has received Best Blogger and Inspirational Women of India awards from the IAWA (Indian Artist Welfare Association). Her blog was also nominated for the IB Awards (Indian Blogger). She was also among the 100 influential faces of Asia.
Recently, Shruti expressed her views on the current content in
the entertainment world.
Shruti believes, “The current scenario of entertainment news has
changed. People no longer show interest in reading controversies and gossip. It
is no wonder why Reality Shows have more TRP than other scripted content.
Coming from a background where I interact with artists and a common audience, I
can tell you that the audience no longer looks for controversial subjects and
gossip-based news. They are more interested to know the real-life scenarios in
an artist’s life.
If this wasn’t true, tell me why most celebrities are sharing
their life events and daily life routine on their social media today. It is
because the audience feels connected to know what their favourite star is up to
in their personal life.
Moreover, a huge number of audiences want to read something that makes sense on the internet. Have you ever wondered why the
viewership of motivational and inspirational stories on Facebook is millions?
People need motivation and a good story that they can relate to in their life.
From my experience, if your content has an eye-catching
storyline that the audience can relate to and feel connected to, you don’t need
any promotions! The entertainment industry is no longer expected to deliver
just controversies and gossip-based news. We need to create content per the current expectations of the audience, including content that pleases not just one particular age group but catches everyone’s interest.
Considering examples like The Kapil Sharma Show, Taarak Mehta Ka
Ooltah Chashmah, and Comedy Circus; these shows are loved by young adults,
elder citizens, and children. It is no wonder why these shows could stand and
rise amidst such stiff competition.”
No comments