Kolkata glams up and gets ready to make a style statement with Mimi

Bringing the festive spirit of the Pujo alive with impeccable styling is every fashionista’s goal, and therefore,  Lifestyle has launched a ...

Bringing the festive spirit of the Pujo alive with impeccable styling is every fashionista’s goal, and therefore, Lifestyle has launched a special festive range for Pujo, with stylish and contemporary ensembles that are sure to glam up the festivities for the fashion enthusiasts this season.

The all-new festive collection has been curated in collaboration with fashion icon Mimi Chakraborty- known for her uber-chic sense of style and nailing every look quite effortlessly.

To flag off the festive season, Lifestyle launched its Pujo collection at Quest Mall, with a fashion show, which culminated with Mimi Chakraborty walking the ramp in her favorite look on September 5. The show was soon after followed by a video launch starring Mimi, styled up in gorgeous festive wear from Lifestyle, showcasing the new festive collection.

Rohini Haldea, Assistant Vice President & Head, Marketing, Lifestyle said, “We are excited about the new festive collection which captures the vibrant vibe of Pujo with bright colours, gorgeous embroideries and modern silhouettes that will enable all fashion enthusiasts to style up. We invite all our customers to come and explore the exclusive Pujo range in our stores and online.”

Speaking about the collaboration, Mimi Chakraborty said, “It is always a pleasure to collaborate with Lifestyle. Curating this collection has been a fun experience. This collaboration has pushed the style game up a notch and will help one ace the fashion game on all days of Pujo, be it Mahalaya, Bodhon, Anjali, Sondhi pujo, Dhunuchi naach, Sindoor khela, or just pandal hopping. It’s young, stylish yet comfortable, and perfect for the new age consumers.”