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Radico Khaitan to participate in The Gin Explorers Club

Radico Khaitan Limited is all set to participate in India's biggest gin festival, The Gin Explorers Club, which will be held on 2nd &...

Radico Khaitan Limited is all set to participate in India's biggest gin festival, The Gin Explorers Club, which will be held on 2nd & 3rd April 2022 at DLF Promenade, Vasant Kunj, Delhi. Sharing information about the participation, the company said that it will be showcasing Jaisalmer Indian Craft Gin at the venue. The bar set up by Radico Khaitan Limited will have five exclusive Jaisalmer Indian Craft Gin cocktails curated by a celebrity mixologist along with a host of activities. The festival will feature several tasting sessions and workshops.

Gin Explorer’s Club, India’s largest celebration of gin, was last held in 2019, and a huge turnout is expected of the people to taste the best of Gins and simultaneously indulge in an experience of true pop, rock, and blues.  With an eclectic line-up, people will get to sip and sway with music performances over the two days with artists like Madstarbase, BeatCrush, Nash and many more.

Delhi’s first-ever Gin Festival was held in 2017 with a guest list of 50 people invited to an evening of tasting Gin. In five years, it has become India’s Biggest Gin Festival that follows the philosophy, “Make India fall in love with Gin” and provides an immersive experience as they bring multiple Gin brands, eateries, music and more—all under a single roof.

Radico Khaitan Limited’s Jaisalmer Indian Craft Gin is named after the city of Jaisalmer, which is primarily known for the Jaisalmer Fort. The premium taste of Jaisalmer Indian Craft Gin comes from the ancient Indian knowledge of herbs. Of the 11 botanicals used in the distillation, seven have been sourced from all four corners of India. Sweet orange peel from Central India, Cubeb Berries and Lemon Grass from Southern India, Darjeeling Green Tea leaves from Eastern India, Lemon Peel from Western India, the Coriander and Vetiver from the fields around Jaisalmer. Angelica roots, liquorice, and caraway seeds are among the other botanicals used in the gin, giving it a spicy, slightly anise-tinged flavor.

Talking about the gin market, Amar Sinha, Chief Operating Officer, Radico Khaitan Limited, said, “Consumer interest in the drink, particularly Indian Craft gin, was stimulated by an increasing number of options and strong sales backed by tailored experiential events. Urban consumers aged 21 to 45 are looking to gin as part of their desire for innovative forms of social connection and experiences centered on various alcoholic beverages. We are looking to give people the fine taste of our luxury serve at the festival, our second time association with them, and let them experience the quality served by Radico.”

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