Lexus India announced the winners of the 5th edition of India’s prestigious design awards – “The Lexus Design Award India (LDAI) ”, selecte...
Lexus India announced the winners of the 5th edition of India’s prestigious design awards – “The Lexus Design Award India (LDAI)”, selected from among over 650 high-quality entries basis Lexus’ three key design principles: Anticipate, Innovate and Captivate in the pursuit to craft a better tomorrow.
Continuing with the
theme of last year and the impact of the pandemic, this year also the awards
were hosted virtually. Lexus innovated to create this virtual edition of the
awards with the support of the Association of Designers of India (ADI) as part
of the process that nurtures the next generation of creative talent.
Speaking on the occasion Naveen Soni, President of Lexus India,
said: “The LDAI is a celebration of Lexus’s shared
passion for design creations that make a positive contribution to the society. This
year’s LDAI marks its successful 5th year and 2nd in the virtual platform.
Beautifully crafted designs, finding solutions for everyday problems faced by society, which usually go unnoticed are what make us stand out. This year,
we are proud to have received over 650 entries that are all potential solutions
for the Indian society that will help to craft a better tomorrow.”
The diverse panel of judges this year
comprised Nishma Pandit -Co-founder
of Ticket Design, a multidisciplinary design consulting firm, Anand Belhe - Dean, Faculty of Design, CEPT University, Ahmedabad India, David Nordstrom–Former Vice President, Lexus Asia Pacific
Division, Anuj Sharma –
renowned Fashion designer, Anjali
Mody - Serial entrepreneur and Mukul Goyal - Designer under the label Tattva and Mukul
Goyal.
The esteemed panel of mentors included Michael Foley- founder of Foley
Designs, Sandeep Sangaru –
designer and entrepreneur at Sangaru Design Objects, Amit Krishn Gulati – Industrial
designer and entrepreneur, Suhasini
Paul – Toy designer and co-founder of Paul Studio, Narendra Ghate – Chief Designer
at Tata Elxsi, Vinay Rao –
Design entrepreneur and co-founded Bang Design, Unmesh Kulkarni – founder,
Oceanic circles, Pradeep Chowdhary – Award-winning designer and engineer.
This year, the LDAI mentorship programme
for the conceptual category finalists was also conducted virtually where a
stellar ensemble of creative pioneers and industry stalwarts helped the
finalists refine their projects. The winners were chosen after multiple rounds
of extensive deliberation by the esteemed panel of jurors.
The coveted trophy presented to the winners
of LDAI 2022 was designed by renowned designer, Michael Foley. The design
features layers emanating from an arc reminiscent of the Lexus ‘L’-motif. A
high luster silver finish highlights each layer’s depth, with its warm wood
base humanizing the machined anodized aluminum slab.
The LDAI 2022 was a confluence of amazing
designers from across the country, coming together for this prestigious award.
This year LDAI also ventured into a new space of design by engaging with
visitors through a unique NFT (Non-Fungible Tokens) of the Lexus LF-Z concept
vehicle, minted on Kalamint.io, an NFT marketplace on Tezos.
The keynote speakers included: Giri Venkatesh (Vice President, Lexus
Asia Pacific Department), Susmita
Mohanty (renowned Indian spaceship designer and a serial space
entrepreneur), Barbara Gollackner (Founder,
Barbara Gollackner Design Studio), and
Hideki Yoshimoto (LDA Global Winner 2013)
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