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Lexus announces 5th edition of Lexus Design Award India 2022

Kolkata :  After four successful editions, Lexus India announces the fifth edition of its prestigious Lexus Design Award India 2022 (LDAI), ...

 After four successful editions, Lexus India announces the fifth edition of its prestigious Lexus Design Award India 2022 (LDAI), marking their footprint in the design space by providing designers a stage to showcase their creativity and talent. Entries will be accepted from July 23 to September 15.

The last 4 editions of LDAI have seen over 2,600 creative proposals from designers across the country that have contributed to a better tomorrow through their innovative design thinking; additionally, over 1,100 conceptual category entries have had the opportunity to present their projects at a global level through the international Lexus Design Award, a number that has been steadily increasing since inception (51 in 2019 to 569 in 2021). These designs were primarily focused on solving problems in key areas such as healthcare, energy conservation, sustainable goods, waste management, public utility among others. Some notable winning entries include UniCast, a resizable cast for healing fractures, CleaneRat, an IoT-powered sewer maintenance robot, ACCUFILL, a device that provides a real-time reading of fuel being pumped into the vehicle tank, Iceheal that provides hot & cold treatment for quick pain relief and Samarth, a modular air purification system.

The awards stand on the guiding principle of 'Design for a Better Tomorrow' and entrants are required to demonstrate how their ideas follow this principle. Entrants will have to ideate and express their originality using the three key principles of the Lexus brand – Anticipate, Innovate and Captivate. Along with these, a new criterion has been added this year, where designers will also have to demonstrate how their entries bring happiness to people around the world. Their designs should anticipate future challenges faced by society and imagine engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all.

P.B. Venugopal, President, Lexus India said, “We are proud to announce the Call for Entries for the fifth edition of the Lexus Design Award India as it provides a great platform for designers to showcase their talents through creativity and originality. We are delighted to extend our Lexus brand to such a space that caters to innovation and the identification of solutions for a better, more sustainable tomorrow for our country. We are confident in the abilities of Indian designers and look forward to seeing what our talented participants have to offer this year.”

Entries at the Lexus Design Award India 2022 will be judged across 10 categories on the following: A. Established Work (Client/ Self-Commissioned): 1. Product Design, 2. Furniture Design, 3. Textile Design, 4. Craft Design, 5. Design Thinking, 6. Public Utility Design, 7. Lifestyle Accessory Design, 8. Design for Social Impact. B. Conceptual Work: 1. Student Category, 2. Open Category.

The finalists from the Conceptual Work Category will receive an exclusive mentorship programme led by stalwarts of the design industry. The program will allow participants to get valuable recommendations and ideas from experts, which can greatly influence to refine their projects.

Winners from the 10 categories will be awarded the coveted Lexus Design Award India trophy designed by Michael Foley, the renowned designer who has set a benchmark in the design space and was on the panel of mentors for LDAI 2021.  The winning designs will be promoted on Lexus India’s digital space along with Guest Experience Centers across the country. Entries from the 2 Conceptual Work categories will also be considered for the Lexus Design Award 2022, the International Design Award held worldwide by Lexus International.

This year will see the return of 3 special awards following a great response in its introduction in 2021; the People’s Choice, Lexus Guests’ Choice and Media Choice awards, which will be voted on by members of the public, Lexus guests, and the media fraternity respectively.

The winners of LDAI 2022 will be announced in early 2022. The judges & mentors for the award will encompass some of the celebrated and noted designers from India and will be announced in October 2021.

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