Mumbai: Vikaas Gutgutia is happy that his venture FNP Media, an exclusive platform for short films, is getting much love and support After...
Mumbai: Vikaas Gutgutia is happy that his venture FNP Media, an exclusive platform for short films, is getting much love and support
After his
successful businesses like Fern and Petals, Cakes and More, among others, Vikaas
has ventured into the entertainment industry with FNP Media. Always keen on
exploring the possibilities in showbiz, Vikaas shares that it was only time
that he realised his dream.
“I always go
for innovation and keep trying new things. After observing the entertainment
industry closely for some time now and my research, I understood the nitty
gritties of how things work here. I realized that short films have a bright
future and enjoy a good audience. FNP media will showcase a variety of short
films that are realistic and high on good content. We started FNP Media
in September last year and the first film was ‘Soul Mother’. One of the films
called ‘Happy Birthday’ showcased on our platform featuring Ahana Kumra and
Anupam Kher also bagged multiple nominations at the New York City International
Film Festival,” he says, adding that the idea came to him in September 2020.
The reason he
decided to produce their short films too for FNP Media is because it allows
them to have “total creative control”. He continues, “You can experiment and
take risks too. Since we are producing our own films as well as acquiring films
from various other directors and producers. I have dedicated a team to take
care of all departments. I want FNP Media to showcase a wide variety of short
films with quality content. I feel the subject should appeal to the heart and
sensibilities of the audience. Every week we want to come with fresh short
films and the objective is to entertain the audiences with the right content.”
Throwing
light on the kind of subjects preferred on the platform, Vikaas adds, “The
subjects which make you think and touch your heart. We want to show films which
have real situations and real emotions. Short films are in these days. The
trend of digital content is the reality. People are watching content on YouTube
and OTTs, and they are viewing content not just on computers or TV but even on
their mobile phones. Entertainment is an ever-growing business which always
works.”
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