Oshea Herbals, a trusted name in India’s beauty and personal care industry, has taken another step in strengthening its retail presence ...
Oshea Herbals, a trusted name in India’s beauty and
personal care industry, has taken another step in strengthening its retail
presence with the launch of a new exclusive kiosk at Metropolis Mall, Hiland
Park. The kiosk was inaugurated on 16 December 2025, marking the brand’s fourth
kiosk nationwide and reinforcing its strategy of expanding consumer touchpoints
in key urban markets.
The launch ceremony was attended by the company’s
senior leadership, including Chief Executive Officer Jeetendra Kundlia,
Director Dilip Kundlia, and co-founders Yash Kundlia and Vaibhav Kundlia. The
occasion marked a significant milestone in Oshea Herbals’ 15-year journey,
during which the brand has steadily built a strong footprint in India’s
competitive beauty and wellness segment.
Over the years, Oshea Herbals has positioned itself
as a brand focused on offering safe, effective and affordable skincare,
haircare, cosmetics and fragrance products. The new kiosk at Metropolis Mall
reflects this philosophy, offering a compact yet inviting retail format
designed to encourage product exploration and direct interaction with
consumers. Shoppers visiting the kiosk can browse the brand’s portfolio,
receive personalised recommendations and experience products first-hand—an
increasingly important factor in beauty purchasing decisions.
Located within one of Kolkata’s prominent lifestyle
destinations, the kiosk is strategically placed to tap into high footfall,
particularly during weekends and the ongoing festive season. According to the
company, physical retail formats such as kiosks play a crucial role in building
trust and familiarity, especially among customers who prefer to try products
before making a purchase.
Oshea Herbals currently enjoys a widespread
pan-India presence, with its products available across more than 25,000 retail
outlets. In addition, the brand is present on all leading e-commerce platforms
and sells directly to consumers through its official website. The new
Metropolis Mall kiosk underlines the company’s commitment to creating a
seamless omnichannel presence by combining strong offline visibility with
digital accessibility.
Speaking at the launch, Yash Kundlia, Co-Founder,
Oshea Herbals, highlighted the brand’s longstanding relationship with the city.
“Kolkata has always been at the heart of Oshea’s journey, and every expansion
in the city holds special significance for us. With the launch of our kiosk at
Metropolis Mall, Hiland Park, we aim to be closer to our consumers and make
everyday self-care more accessible. We see encouraging engagement from shoppers
who want to experience products before buying, and this kiosk helps us build
that connection in a meaningful way,” he said.
The Hiland Park kiosk launch follows Oshea Herbals’
recent retail expansions in Kolkata and aligns with its broader growth strategy
focused on strengthening exclusive retail formats. The company continues to
pursue a balanced approach by combining general trade, modern trade and
exclusive brand-led touchpoints to enhance visibility and deepen consumer
engagement across markets.
Industry observers note that kiosks and
smaller-format stores are increasingly becoming a preferred route for beauty
brands, offering flexibility, lower operating costs and direct consumer
interaction. For Oshea Herbals, these formats also serve as an effective
platform for product discovery, sampling and guided consultations.
With increased footfall expected during the festive
and year-end period, the new kiosk is likely to serve as a key consumer
interaction hub. Looking ahead, Oshea Herbals plans to further expand its
network of exclusive kiosks and brand stores across Kolkata and other major
cities in India, as part of its long-term growth roadmap aimed at bringing
quality beauty solutions closer to consumers nationwide.
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