The Swiss watchmaker LONGINES is delighted to welcome acclaimed Indian actress Sara Ali Khan as its new Friend of the Brand. With her ra...
The Swiss watchmaker LONGINES is delighted to
welcome acclaimed Indian actress Sara Ali Khan as its new Friend of the Brand.
With her radiant personality, effortless charm, and sense of style, Sara
perfectly reflects the spirit of timeless elegance that LONGINES stands for.
Since her debut in 2018 with the acclaimed film
Kedarnath, Sara Ali Khan has become one of the most admired talents in Indian
cinema. With standout performances in hits like Simmba, Atrangi Re, and Zara
Hatke Zara Bachke, she has showcased both versatility and charisma, earning
praise from critics and audiences alike. A graduate of Columbia University with
a degree in history and political science, Sara is admired not just for her
acting, but also for her intellect and authenticity.
Celebrating the association Sara said, “I’m
delighted to begin an association with Longines, a brand I’ve long admired
because we echo similar values. Their timeless elegance, and their respect for
legacy truly resonates with me. Longines values authenticity, celebrates grace
and precision, and inspires confidence. I couldn’t be happier to join them as
Brand Friend.”
India has always held a special place in the
Longines story. The brand sold its first watches in the country in 1878 and has
since been admired by generations of watch enthusiasts. Sara’s appointment
strengthens this historic connection, bringing together Swiss watchmaking
tradition with the elegance and spirit of modern India.
With this collaboration, Longines continues to
celebrate individuals who embody elegance not only in style, but also in
attitude: through authenticity, purpose, and grace.
No comments