SNV Shoppee , the new retail chain from the house of Sanvie Retail Private Limited, launched the Durga Puja Song, Namo Durge at a Kolkata ho...
SNV Shoppee, the new retail chain from the house of Sanvie Retail Private Limited, launched the Durga Puja Song, Namo Durge at a Kolkata hotel on Friday. Renowned playback singer, Padmashri, Kailash Kher has lent his sonorous voice that rightly captures the essence of the festival, which is the most awaited time of the year all across the India.
Very excited to be a part of this musical venture, Kher said that he has
sung so many songs for Bengali films so it was not difficult to sing ‘Namo
Durge’ as it also had a lot of Sanskrit in it. “I am what I am because of my
spiritual songs,” he said adding that he has sung over 1500 songs in his 15-year
career.
“We are way beyond excited to launch SNV Shoppee’s first ever Durga Puja
Song, ’Namo Durge’ and expect the song to receive much love from the audience
in abundance. The song aims to focus on the festive spirit of our consumers. As
we have just launched our retail chain SNV Shoppee, we intended to give
something special to the culturally rich citizens of Bengal. Time immemorial,
Bengalis have a strong affinity towards music and Pujo songs have their
different charm altogether. Thus we decided to come up with a Pujo - themed
song. As Kailash Kher, one of the most accomplished and powerful singers of our
time, has not been much exposed to Bengali songs, we thought of him to be the best
person to render ‘Namo Durge’. He indeed has exceeded our expectations with his
superlative singing. We also had full faith in our music composer who has come
up with a catchy tune,” said Varun
More, MD, Sanvie Retail Pvt. Ltd.
Since the song is written in both Bengali and Sanskrit, Kailash Kher's
pronunciation and command over Sanskrit has elevated it to a different height.
We hope that the song is able to do justice to the range of emotions exuded
during Durga Puja and gets inscribed in the hearts of the listeners forever,” said Alok Kumar More, chairman, Sanvie Retail Pvt
Ltd.
‘Namo Durge’ has been composed by Arin and the lyrics penned by Suprotim Dey. The video of the song, directed by Shibram Sharma has been shot
across varying locations of the City Of Joy and features prominent actors, like Sanvie More, Viyan Lohia, Noah Sharma, Shreema
Bhattacherjee, Riya Ganguly, Sneha Ghoshal, Shreeradhe Khanduja, Tanmoy
Bhattacharya, Shadman Khan, Tasha K.
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