Linc ties up with KKR

  Kolkata: Linc Pens and Plastics Ltd, is pleased to announce a year-long association of their flagship product, Pentonic with the Kolkata K...

 

Kolkata: Linc Pens and Plastics Ltd, is pleased to announce a year-long association of their flagship product, Pentonic with the Kolkata Knight Riders to add to the thrill of the IPL this season.

Pentonic, one of the finest next generation pens in the country has changed the dimensions and given a fresh lease of life to the writing instrument industry.

Kolkata Knight Riders, a home grown team has sealed a number of memorable wins over the years with their virtuoso winning many hearts. As a partner, the Pentonic logo will feature on the arm of the KKR jersey. The idea behind this association is to support the team that represents the City of Joy and KKR sporting Pentonic logo on their jersey gives the brand a platform to create wider recognition and visibility.

Deepak Jalan, MD, Linc Pens and Plastics Ltd. said, “We are excited about the cricket extravaganza and elated to be the proud partner of the Kolkata Knight Riders. We have our most dynamic brand under Linc portfolio, the Pentonic, whose logo is sported on the team’s jersey. Linc, a valued resident brand is delighted to associate with the homegrown team, KKR, which is close to every heart in Bengal. We wish the team all the very best for the season and we look forward to seeing them perform with the same zeal of ‘Korbo Lorbo Jitbo’, the war cry of the stupendous team”.

Venky Mysore, CEO and, Kolkata Knight Riders, said, “We are delighted to welcome LINC back as KKR’s partner, this time through the Pentonic brand. They are the leaders in their industry and bring on-board a great understanding of the markets they target. We look forward to a mutually rewarding association”.