Sirca Paints India Ltd. announced its strategic alliance with New Wembley Products LLP to develop innovative and creative products for the i...
Sirca Paints India Ltd. announced its strategic alliance with New Wembley Products LLP to develop innovative and creative products for the industry. They have decided that together they will create history and bright products in this industry. Another goal of the alliance is deeper market penetration and building a solid customer base.
The alliance was officially announced on Saturday in New Delhi. Present
at the conference were Deepshikha Nagpal, a leading actress, Apoorv Agarwal
(Joint Director of Sirca Paints), Sanjay Agarwal (Managing Director of
Sirca Paints), Dr. H.B.S Lamba (Managing Director of New Wembley Products LLP), Ramesh Kumar Raizada (Strategist and Advisor) and Gurjit Singh Bains (Non
Executive Director of Sirca Paints).
Sirca Paints India Ltd., a leading name in the premium wood coatings
industry, is pleased to announce a strategic alliance with New Wembley Products
LLP, a renowned manufacturer in the paints and thinner sector. This
collaboration includes the acquisition of the “Welcome” brand, a significant
player in the market, marking a major milestone for both companies.
Sanjay Agarwal, Chairman cum MD of Sirca Paints India Ltd., stated, “We
are thrilled to announce our strategic alliance with New Wembley Products LLP
and the acquisition of the ‘Welcome’ brand. This partnership aligns with our
vision of becoming a one-stop solution for all painting needs. The ‘Welcome’
brand’s strong market presence and reputation for quality will complement our
existing offerings and drive our growth strategy forward.”
On this occasion, Dr. H.B.S Lamba said, “We are excited to join forces
with Sirca Paints India Ltd. The synergy between our companies will create new
opportunities for innovation and market expansion. We believe this alliance
will bring substantial benefits to our customers and stakeholders.”
Ramesh Kumar Raizada congratulated both companies saying,
“When we combine the products of both these companies, it becomes complementary
rather than supplementary.”
This alliance is
aimed at expanding Sirca Paints India’s product portfolio and strengthening its
market position. The acquisition of the “Welcome” brand will enable Sirca to
enhance its offerings in the decorative paints segment, providing customers
with a wider range of high-quality products.
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