Mind Wars, India’s biggest knowledge platform for school students recently crossed another milestone of 15 lakh subscribers with its reach o...
Mind Wars, India’s biggest knowledge platform for school students recently crossed another milestone of 15 lakh subscribers with its reach of over 2 crore students across the country. The brainchild of Zee Entertainment Enterprises Limited (ZEEL) and launched in 2019, Mind Wars is a first-of-its-kind multi-platform knowledge programme, that aims to create the country’s largest knowledge database for school kids.
As we are still
under the cover of Covid-19 globally, everyone is still adjusting to different
ways of learning and functioning said Umesh Kr Bansal, executive vice president, Zee Entertainment Enterprises
Limited. Today our programme has reached out to students from all 28 states and
8 union territories. With over 1 lakh pieces of content in 9 different
languages Mind Wars today has representation from across all state and central
boards.
Research has established that quizzes
help students gain knowledge in a fun way and motivate them to learn better.
Quizzes sharpen children’s brains and prepare them for the competitive
environment and that is why they make for the perfect complementary activity to
classroom studying. This enabled Mind Wars reach students participation and
registration from 92% of the total districts (659 Districts) across the country.
The initial phase of last year’s lockdown was difficult
for schools, teachers and students. As the use and understanding of technology
improved to counter the effects of the lockdown restrictions, the brand
observed an increased acceptance for a digital product that complements the
efforts being put in by the teachers and parents in ensuring that learning
continues. The Mind Wars program and its application has been able to achieve
participation from over 17000 schools with teachers from over 5000 schools also
benefiting from the use of this application and thereby promoting its use
amongst their students.
Mind Wars’ live
quizzes across all our all our social media platforms have been very popular,
with students eagerly looking forward to participating and winning.
Overall, Mind Wars has
received tremendous feedback from parents and teachers, who have praised the
platform for providing kids with knowledge-based alternatives and helping them,
use their time productively, in keeping with Mind War’s motto to ‘Make India Smarter’. “We envision a future where children are empowered with knowledge that
makes them street smart and equipped to take on any situation in life; that’s
why we say that they are knowledge champions,” said Bansal.
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