Kolkata: Bengal Caterers Club (BCC), a food start-up, recently launched a digital domain to bring an organized and structured setup in a hig...
Kolkata: Bengal Caterers Club (BCC), a food start-up, recently launched a digital domain to bring an organized and structured setup in a highly volatile, unorganized and disrupted sector, catering business, trying to open up a completely new market for caterers in Bengal. Social entrepreneur Robin Ghosh said, “The catering business shall transform in the near future realizing the economics of mutual benefits (EOM) for customers looking for catering services and caterers to receive leads for enhancing their business. Bengal Caterers Club (BCC) is an online community e-Club for caterers and customers. It provides a direct B2C interface with the unique feature of the domain being the tender section of the website where the caterers can bid directly to the customer and convert the leads into business.
He further added, the portal shall give access
to direct connection between buyers and sellers, access to tenders by clients
building the brand of the caterers through display and classified
advertisements with facilities as graphic and video animation.”
Ghosh said “ The estimated size of the catering
industry is about Rs 15,000-20,000 crore in India with an approximate annual
growth of 25-30% and the nature of the catering business through
disruption shall transform itself as younger clients would be using digital
space to source caterers. We are keeping membership open to the club and we
plan to organize free workshops, seminars, webinars, knowledge sharing
sessions, virtual catering exhibitions and brand conclaves in future. It will be
a one-stop portal for marketing, branding collaterals and sales promotion
materials. The present pandemic is actually enabling the industry to restructure
itself and develop potential new areas of growth.”
The caterers now have a wider choice of supply chain, variety of
inputs from wider geographical area, affordable price line and home delivery of
resources, while on the demand side, online marketing enables pinpointed
delivery of catering services as per customers’ menu and budget.
Moreover, in a pre-digital marketing world, a business could only create
marketing collateral and then hope for the best. Intervention was only
possible, if a sales person was there to engage with a potential customer
directly.
BCC has created an e-commerce marketplace where caterers can now personalize
content to individual customers as per their demand and choice.
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