Mumbai: Following a high-decibel relaunch in June 2025, Prowl, the homegrown active-lifestyle brand founded by action icon Tiger Shroff, has...
Mumbai: Following a high-decibel relaunch in June
2025, Prowl, the homegrown active-lifestyle brand founded by action icon Tiger
Shroff, has successfully raised Rs. 4 Crore in a Pre-Series A funding round led
by Resolute Ventures.
Since its pivot into the men’s grooming space six
months ago, Prowl has witnessed a meteoric rise. Initially launching on Amazon
before expanding to Myntra, Flipkart, and major Q-commerce platforms, the brand
has struck a chord with the modern Indian man through its "simple,
non-complicated" approach to skincare. With a current portfolio featuring
face wash, sunscreen, lip balm, body lotion, body wash, and a roll-on, the
brand has already achieved profitability and high repeat-purchase rates within
its target demographic.
The freshly infused growth capital will be
strategically deployed for fueling the next phase of growth for the business
mainly across 3 areas: rapidly expand the product portfolio with innovative,
science-backed formulations starting with 3 serums launching soon and further
deepening the product portfolio to include daily staples for men, to deepen
market penetration into Tier 2 and Tier 3 cities, and enabling same day and one
day deliveries, where the demand for affordable, high-quality male grooming is
surging and to amplify marketing efforts to solidify Prowl as the go-to brand
for "Everyday Skincare for the Indian Man."
"Prowl is more than just a brand; it’s a
reflection of my personal philosophy of discipline and simplicity," *said
Tiger Shroff, Founder of Prowl*. "I’ve been deeply involved in the
formulation and strategy because I wanted products that actually work for the
Indian skin type without a 10-step routine. This investment from Resolute
Ventures validates our vision of making effective grooming accessible to every
man, from the metros to the heartlands of India."
Shriyhas Jichkar, CEO Prowl, who has been instrumental in the brand’s lean and efficient scaling, added: "The first six months were a litmus test for our product-market fit. The data shows that the Indian man wants a routine that is easy to understand and execute. With this capital infusion, we are ready to accelerate our innovation pipeline. My focus remains on ensuring that our operational backbone is robust enough to handle the rapid scaling while maintaining the high quality our Prowl loyalists expect."
The brand’s growth is further bolstered by Lap
Ventures, which manages the end-to-end marketing, communications, and
conversion strategies. Their expertise in navigating top-of-the-funnel
awareness and driving distribution partnerships has been a key factor in
Prowl’s swift market capture.
*About Prowl*
Founded by Action Superstar Tiger Shroff, Prowl is
a lifestyle brand dedicated to the modern, active Indian. Its grooming line
focuses on high-performance, uncomplicated skincare solutions designed
specifically for the Indian climate and skin types.
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