Mumbai: Streax Professional, the salon-exclusive hair colour and care brand from Hygienic Research Institute Pvt Ltd, proudly unveils its ...
Mumbai: Streax Professional, the salon-exclusive
hair colour and care brand from Hygienic Research Institute Pvt Ltd, proudly
unveils its latest hair collection for 2025-26: EVOQUE. Derived from the fusion
of “Evoke” and “Vogue”, EVOQUE brings alive the philosophy of quiet confidence,
where retro nostalgia finds harmony with modern sophistication. A
re-imagination of retro glamour through the lens of contemporary elegance,
EVOQUE is a celebration of sculptural silhouettes, refined colour artistry, and
timeless expression.
EVOQUE captures a striking vision of fashion that
seamlessly bridges the past and the present, evoking the grace of vintage
aesthetics while embracing contemporary trends.
This new collection features eight trend-forward
looks, each artfully curated using Streax Professional’s advanced Argan Secrets
and Huemagic colour technologies. The styles include Mocha Mirage, Espresso
Fade, Auburn Shag, Ash Mullet, Violet Fringe, Amber Classic, Crimson Layers,
Cendre Curls. Each style within the EVOQUE Collection emphasises effortless
movement, sculptural elegance, and subtle sophistication, reflecting a quiet
confidence. The collection is designed to elevate individuality, highlighting
each person’s innate style and grace.
Speaking about the collection launch, Rochelle
Chhabra, Head, Streax Professional, said, “The EVOQUE Collection is a
celebration of timeless elegance, where nostalgia beautifully meets
contemporary vogue. It’s not about changing who you are, but about evoking the
most confident, refined version of yourself. EVOQUE blends classic
sophistication with trend-forward style, creating effortless, bold looks that
highlight your natural grace. Each cut, colour, and wave is designed to enhance
your presence, allowing quiet confidence to shine through. This fusion of past
and present gives you fashion that feels timeless yet modern—effortlessly chic,
yet undeniably powerful.”
Priyanka Puri, Senior Vice President – Marketing,
Hygienic Research Institute Pvt. Ltd., added, “The Streax Professional
sEVOQUE Collection is about quiet confidence—melding retro charm with
contemporary elegance. Our film beautifully captures EVOQUE’s essence:
effortless movement, sculptural refinement, and the magnetic power of
understated style. Every detail, every strand of hair, tells a story of
understated elegance. At Streax Professional, we’re not about changing who you
are; instead, we elevate your innate grace, allowing your presence to shine
louder than words. EVOQUE honours timeless classics, giving them a fresh,
modern twist—transforming styles into bold statements and empowering you to
become the best, most authentic version of yourself.”
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