Mumbai: Streax Professional, known for its innovation and leadership in the salon products industry, successfully concluded its participatio...
Mumbai: Streax Professional, known for its innovation and leadership in the salon products industry, successfully concluded its participation at Professional Beauty India 2024. Held on 30th September and 1st Oct 2024 at the Bombay Exhibition Centre, Nesco, Goregaon East, the event marked a significant platform for industry professionals, brands, and enthusiasts to explore the latest trends and innovations in beauty.
During Professional Beauty India 2024, Streax Professional reaffirmed
its position as a frontrunner in the haircare sector by unveiling its latest
product innovations such as Streax Professional Huemagic No-Ammonia Hair Colour
and Argan Secrets High Lift shades.
Rochelle Chhabra, Head - Streax Professional shared, “At PBI, Streax
Professional truly captivated the audience with an immersive experience that
included engaging booths, dynamic live demonstrations, and stunning ramp shows
taking inspiration from our IP the Mega Show -Spectrum Collection 2024. The
response from beauty professionals and enthusiasts was incredible, as they
explored our wide range of products and learned about the latest trends and
techniques. We are excited to introduce Huemagic, a breakthrough no-ammonia
hair colour that meets the demands of both stylists and clients.”
Priyanka Puri, Senior Vice President Marketing at Streax Professional said, “Streax Professional stands as a trendsetter in the industry, consistently harnessing the latest international styles while leveraging our deep understanding of Indian hair. Our bespoke collections are meticulously crafted for our salon community and consumers, showcasing our adaptability and exceptional quality. Building on the strong foundation of our showcase in Delhi, we are excited to expand our success in Mumbai, empowering salon professionals to enhance their clients’ experiences and meet the evolving demands of today's discerning Indian consumers. Witnessing the enthusiastic reception from the industry is incredibly fulfilling.”
Shirin Merchant, Technical Ambassador, Streax
Professional said “Our presence at Professional Beauty India 2024 highlights
our commitment to bringing global haircare trends to India and adapting them to
meet the unique needs of the Indian salon industry. By bridging international
innovations with local expertise, we aim to inspire and elevate the standards
of haircare and styling across the country.”
Visitors enjoyed experiential styling sessions and participated in a fun fortune wheel activity, winning exciting product giveaways. Exclusively dedicated to hair colouring, the Colour Pod featured live demonstrations and educational sessions, showcasing Streax Professional’s diverse range of hair colourants and techniques.
Live haircut and styling sessions showcased international innovations with local expertise. Models presented a variety of stunning hairstyles, such as beachy waves, glamorous high ponytails, smoothened waves, high-volume blown hair, and textured styles, highlighting the versatility and creativity of Streax Professional products.
No comments