This Pujo, to celebrate the biggest festivities of the east and be part of the fervour, Domino's Pizza, announced the launch of a new ra...
This Pujo, to celebrate the biggest festivities of the east and be part of the fervour, Domino's Pizza, announced the launch of a new range of 6 new delectable pizzas inspired by the traditional Bengali palate. Taking a cue from the authentic local relishes, often prepared and enjoyed during Durga Pujo, the most celebrated festival in the eastern region, Domino’s has introduced pizzas in Bangla's famous flavours - Kasundi, Kosha, and Malai.
The launch of this new range is aligned with the focus on east India and the festivities people celebrate here. This is the first time any QSR brand has crafted its menu inspired by Bangla cuisine and the flavours of the eastern region of India.
In-depth research conducted by Domino’s to understand the tastes and preferences of the consumers in the region revealed that the local cuisines dominated the consumers' palate. The brand found this opportunity to offer consumers a different product, bringing the best of both worlds - the goodness of pizza with the authentic flavours of Bangla.
Sameer Khetarpal, CEO & MD, Jubilant FoodWorks Limited, said, “At Domino's, our endeavour has always been to cater to our consumers' ever-evolving preferences. The eastern region is a key market for us and our team has focused on developing new flavours of pizzas that capture the Bangla essence. By launching the new range of pizza during the Pujo season, we are elated to be a part of the celebrations and the festivities. We look forward to expanding the range and growing further in this region.”
The six new delectable pizzas are: Kasundi Chicken, Malai Chicken and, Kosha Chicken in the non-veg section and Malai Veg, Kosha Veg and Kasundi Veg for vegetarians.
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